Publicis Groupe to acquire Romanian software engineering company Tremend

BUCHAREST (Romania), Jan. 5 (SeeNews) – French multinational advertising and public relations company Publicis Groupe announced on Wednesday that it will acquire Romanian software engineering company Tremend Software Consulting.

The transaction is pending approval from relevant anti-trust authorities, Publicis Groupe said in a statement.

The value of the deal was not disclosed.

“Tremend’s integration into Publicis Sapient is a powerful expansion of our global distributed distribution model and we plan to rapidly grow our headcount to 2,500 people by 2025 along with our geographic footprint in the region,” said Nigel. Vaz, CEO of Publicis Sapient.

Tremend will serve as the brand new global delivery center for the group’s Publicis Sapient solutions hub.

“In a context of growing demand for digital business transformation, Publicis Groupe is expanding its expertise in Europe to better serve its clients and help them win in commerce. The addition of Tremend will expand Publicis Sapient’s agile engineering capabilities and diversify its geographic footprint. said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

Tremend was founded in 2005 by Ioan Cocan and Marius Hanganu and serves a large and diverse customer base which includes companies such as Carrefour, ING and Orange. With over 16 years of product engineering experience, Tremend employs over 650 software engineers.

Publicis Groupe is organized into four solution hubs to facilitate connectivity and integration: Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health. Present in more than 100 countries, Publicis Groupe employs approximately 85,000 people.


Gordon K. Morehouse