BALLY’S CORPORATION ACQUIRES DEGREE 53 OF THE USER EXPERIENCE (UX) SOFTWARE DESIGN AND DEVELOPMENT COMPANY – European Gaming Industry News

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Bally’s Corporation announced the acquisition of Degree 53, a Manchester, UK-based creative agency specializing in the development of multi-channel websites and mobile applications and custom software for the online gaming and gaming industries. sport. The agency’s award-winning approach and diverse skillset will advance Bally’s global omnichannel offering, providing key functionality for the integration of Bally’s various mobile platforms. Degree 53’s team of 54 design and technical experts will continue to operate from its Manchester studio.

Adi Dhandhania, COO – North America, Bally Interactive, the company’s digital division, said, “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sports betting app early next year, we look forward to leveraging the team at Degree 53 to develop our mobile sports betting products and enhance the experience. overall bets for our clients.

The Degree 53 team offers a range of services, including the development of mobile applications and websites for sports betting and casinos, integration of complex systems, data flow management and API development. . By providing customized technology solutions, Degree 53 will enhance Bally’s diverse mobile platform, which includes integration with Gamesys Group’s player account management and iGaming solution, in addition to supporting key initiatives of Bally. audience engagement with Monkey Knife Fight and SportCaller. Degree 53 will also support product development as part of Bally’s media partnership with Sinclair Broadcast Group.

“We have ambitious plans for our multi-faceted sports offering as we strive to attract new audiences across North America,” said Raja B-Sheikh, senior vice president of sports products for Bally Interactive. . “The Degree 53 team provides us with a unique perspective and skills that will advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences. I am delighted to be working closely with the team as they contribute to our quest to make Bally the number one destination for gaming entertainment. ”

Richard Wagstaff, Managing Director of Degree 53, said: “Degree 53 was founded in 2013 to provide creative and innovative software and online solutions for the online gaming industry. We are delighted that Bally’s has recognized the differentiated approach we bring to the market and is joining them during such an exciting time in the evolution of the Company. It is an exciting time for the online gaming and sports betting industry, and we look forward to immersing ourselves in the diverse endeavors that Bally’s has to offer.

Degree 53 has worked with some of the biggest companies in the betting and gaming industry including Betfred, Scientific Games, FDJ Gaming Solutions, Penn National and GBG, as well as the Gamesys Vera & John and Rainbow Riches brands. Degree 53 holds the UK Gambling Commission Remote Gaming Software License, which allows the organization to create and adapt gaming software for UK licensed operators. They are also an associate member of European lotteries.


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Gordon K. Morehouse